A current study performed by the New York Times says that the number of young bloggers (ages 12-17) is declining. The study makes use of this statistic to pose the questions of whether or not the complete blogging medium is following suit and whether or not blogging, as a form of communication online, is dying. Is this accurate? Is blogging, especially in the world of Internet marketing and online sales, dying? What would this mean for marketers if it turns out to be true? We decided that it would be a wise decision to look intently at this question and find out whether or not it would actually have a large impact on the arena of Internet marketing.
The first thing we discovered is that blogging is not truly dying, particularly when it pertains to the field of online communication. The statistic used in the article, that kids aged 12-17 doesn’t really mean that blogging is dying. What is really happening is that people in this age group are just migrating over to Twitter and, especially, Facebook–the service that offers people the ability to create “notes” which can act in much the same fashion as blog entries and allow the user to control who is able to see what they have written down. Adults, as a result of lack of required parental consent, are a lot more likely to just start their own websites than they are to join these networks.
It is additionally important to consider the undeniable fact that blogging is difficult. Blogging isn’t a one-time sort of activity. If a person within the marketing sector needs to make money on the net, blogging is a great way to do that, but you need to be willing to actually commit to the activity. When blogs experienced their acceptance rise between 2004-2006, many online marketers jumped on the bandwagon thinking they could create a fast site that looked like a blog and put up advertising and be done. Most of the individuals who tried this found very quickly that the only way to generate real income via blogging was to always be updating their sites with brand new information. This is the reason many Internet marketers have stopped using blogging as a primary income source.
Google has also recently been working overtime to crack down on the people who have stolen content from other people and used it for their own blog and site purposes. This means that, every day, Google de-indexes more sites–the internet sites that get this done to them are the blogs produced by people who employed software to steal content off of other blogs and websites for themselves. With countless blogs being removed from the radar, you can easily think that blogging is dying and that the sites are merely being shut down.
The actual truth is that blogging remains alive. Blogging is just starting to be better tracked and that signifies that it is a lot harder for people to make money with them. Sure this will likely affect some of the basic and blatant facts but we don’t think that blogging is actually going to go anywhere. It is actually beginning to be accepted for what it really is: a communication tool. Blogging is usually a much better medium for sharing information than it is for earning quick cash.
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Is Blogging Dying?
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