Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts

Tuesday, December 31, 2013

Do You Know Exactly What Daily Deals Site Is

The social couponing or daily deal sites work by emailing discounts daily to their subscribers and taking a cut of the resulting earnings. The technology behind them is far from ground breaking: Anybody with an email program may start a company. The key on their success is the sales agent that can influence local businesses to give a one-time deal to thousands of consumers through the web. Top three sites are Groupon, LivingSocial and KGB Deals.


Daily deal sites are succeeding for now. Consumer research firm eMarketer said such growth is one aspect encouraging development in e-commerce revenue, which is certainly anticipated to attain $188 billion in the US this year. Forrester analyst said online retail sales would reach $278.9 billion by 2015, contributed to by new company models including flash sale and regular deal sites.


Smaller sites are differentiating themselves by giving niche deals for specific market just to compete with Groupon & Living Social. For example, Gilt Groupe, which began as a luxury apparel discount site, last year set up Gilt City with 22 salespeople in six cities to offer discounts on higher end luxury goods and services. PlumDistrict is another daily deal sites with a niche: selling deals aimed at mothers. LivingSocial’s general manager said that the industry is far from saturation since there are a lot more innovations to bring into the market. There is room in the market for competitors. But for us, there is only one large competitor, Groupon and a number of smaller ones.” Such sites ultimately may find themselves outdone by technology. In March, Microsoft’s Bing platform launched a “deals” service that, instead of providing a unique discounts, aggregates daily deals from all over the Web.


At LivingSocial’s San Francisco office, the manager oversees a team of 16 salespeople. Best sales techniques & practices are highlighted in a typical day and morning meetings and followed up by the review of deals in the last few days. “They will touch base with the merchants, ask how the deal went, answer questions, figure out next steps as customers begin to redeem the deals,” said the manager, who has an MBA from Harvard Business School and worked as a consultant at McKinsey before starting at LivingSocial 10 months ago. The sales agents follow up on promising vendors recommended by LivingSocial staffer that work from the company’s Washington DC HQ for the rest of the day.


The company also has a scheduling team, which decides when deals should go out. The salesperson will keep in touch with the vendor throughout the process to keep tabs on the number of items sold and find out if the merchant is overwhelmed and at the same time do follow-ups & back-end work. One sales agent who works from home in Atlanta KGB Deals said she joined the company because she always hears about how hot the social coupon business was. She gets full benefits, a base salary and a commission on each deal she sells. Payments such as her iPad for presentations and a car allowance are covered by the company. Basic salaries at Groupon and LivingSocial range from the mid-thirties to mid-forties range, based on Glassdoor. The companies refused to state just how much a representative make, although both said it’s a mix of commission and base.


Tired of all the email messages flooding your inbox from the Daily Group Deal Sites with below average offers? Fret no more. There are now service providers that scan every daily deal site and only feature the very best daily deals site, exclusively for you. Happy shopping!



Do You Know Exactly What Daily Deals Site Is

Friday, December 27, 2013

The Reason You Should Understand Where You Went Right In Your Marketing Strategy

The quiet truth about Marketing is the fact that the marketers themselves make up names, websites, taglines and social media campaigns and so forth, but what they have no control over is what causes people to react positively to their work. Even if they think they know, they might not know if their success was only due to sheer luck.


Whenever we engage someone in person to talk, it always creates the impression that we got a heart to heart connection. It is because it allows us to think, listen and react all at once. What we never realize is the fact that the other person could have been left with a completely different impression.


Nobody knows the mind of the other and that is why you may not be very certain that the conversation had achieved its main purpose. You cannot just assume that it did, even if you know the person very well.


This is the whole reason why the greatest challenge always lies in getting a perfect marketing strategy that can meet the desires of everyone. It is however important that when you are starting with a fresh product, it is always wiser to get to know the target audience based on the following: their emotional, logical and common motivations. You should therefore take time to design the perfect message based on the offer, headline, and its timing as well.


This might not even do it, but you now see the reason why you should apply safe strategies that involves visual aid such as colors, layout, pictures, and type font. You could also add to this some audio tools like background music. This will enable you to have a bigger catch of customers with your campaigns.


Now the next step is to unlock the puzzle – which part of your campaign got the response of your prospective customers? If you cannot be sure about the answer to this question, then how will you know how to put your next campaign effort?


That is why the experienced and successful marketers know how to identify the effect of their promotions by using the method called A/B split testing. It is also called and/or multivariate testing. This is where they are able to assume that they are not sure of the 100% portion of the advertisement that did bring in the sales. Since they do not know the WHY, they let it be and try to identify the WHAT.


It is actually the double edged sword that has ability to unlock the puzzle, as given by Malcolm Gladwell’s Blink that takes note of intuition.


Aside from marketing advice, the writer additionally regularly blogs regarding golf swing analysis software and cheap golf club sets.



The Reason You Should Understand Where You Went Right In Your Marketing Strategy

Friday, December 20, 2013

Do You Know Exactly What Daily Deals Site Is

The social couponing or daily deal sites work by emailing discounts daily to their subscribers and taking a cut of the resulting earnings. The technology behind them is far from ground breaking: Anybody with an email program may start a company. The key on their success is the sales agent that can influence local businesses to give a one-time deal to thousands of consumers through the web. Top three sites are Groupon, LivingSocial and KGB Deals.


Daily deal sites are succeeding for now. Consumer research firm eMarketer said such growth is one aspect encouraging development in e-commerce revenue, which is certainly anticipated to attain $188 billion in the US this year. Forrester analyst said online retail sales would reach $278.9 billion by 2015, contributed to by new company models including flash sale and regular deal sites.


Smaller sites are differentiating themselves by giving niche deals for specific market just to compete with Groupon & Living Social. For example, Gilt Groupe, which began as a luxury apparel discount site, last year set up Gilt City with 22 salespeople in six cities to offer discounts on higher end luxury goods and services. PlumDistrict is another daily deal sites with a niche: selling deals aimed at mothers. LivingSocial’s general manager said that the industry is far from saturation since there are a lot more innovations to bring into the market. There is room in the market for competitors. But for us, there is only one large competitor, Groupon and a number of smaller ones.” Such sites ultimately may find themselves outdone by technology. In March, Microsoft’s Bing platform launched a “deals” service that, instead of providing a unique discounts, aggregates daily deals from all over the Web.


At LivingSocial’s San Francisco office, the manager oversees a team of 16 salespeople. Best sales techniques & practices are highlighted in a typical day and morning meetings and followed up by the review of deals in the last few days. “They will touch base with the merchants, ask how the deal went, answer questions, figure out next steps as customers begin to redeem the deals,” said the manager, who has an MBA from Harvard Business School and worked as a consultant at McKinsey before starting at LivingSocial 10 months ago. The sales agents follow up on promising vendors recommended by LivingSocial staffer that work from the company’s Washington DC HQ for the rest of the day.


The company also has a scheduling team, which decides when deals should go out. The salesperson will keep in touch with the vendor throughout the process to keep tabs on the number of items sold and find out if the merchant is overwhelmed and at the same time do follow-ups & back-end work. One sales agent who works from home in Atlanta KGB Deals said she joined the company because she always hears about how hot the social coupon business was. She gets full benefits, a base salary and a commission on each deal she sells. Payments such as her iPad for presentations and a car allowance are covered by the company. Basic salaries at Groupon and LivingSocial range from the mid-thirties to mid-forties range, based on Glassdoor. The companies refused to state just how much a representative make, although both said it’s a mix of commission and base.


Tired of all the email messages flooding your inbox from the Daily Group Deal Sites with below average offers? Fret no more. There are now service providers that scan every daily deal site and only feature the very best daily deals site, exclusively for you. Happy shopping!



Do You Know Exactly What Daily Deals Site Is