If your web site is a major source or revenue, or could be, then you should have a formal search engine optimization program that monitors and improves rankings on a daily basis. Now you might be thinking that you don’t have the resources necessary to implement a productive SEO program, but the costs of not doing so are significant.
Once you’ve determined that organic rankings need to be a priority, starting and SEO program is easy to do. Begin by using an experienced professional who can guide your efforts towards that activity that can generate the greatest return. Search engine optimizationconsultants will help you to make the most of your optimization dollars and improve overall results.
Getting the most from your SEO consultant requires a number of considerations. I have found that the most productive engagements around optimization and SEO all have these same factors in common. By adhering to these principals, mutual expectations are set and each party has a clear understanding of what is being delivered by whom.
The first thing you want to consider is the need to find an experienced resource who can help you succeed. Be sure to ask for examples of his or her work from the past and do what you can to better understand what they’ve done for others in a similar situation as your business or web site. Doing your homework in the beginning will pay dividends as you maintain your relationship with the consultant.
The second step is to agree upon what will specifically be delivered at the conclusion of the project. You should have a very clear understanding of what is being delivered by your consultant and by when. The last thing you want is a fuzzy picture of what you are buying. Create a clear understanding that is shared between you and the consultant about the final deliverable and the specific work they are doing for you.
The third and final step is to put together a team to work with the consultant and implement his findings. Seventy percent or so of the companies Ive worked with were very interested in learning how to optimize their websites but couldn’t or were not prepared to follow through on what it takes to succeed. Commit time and resources dedicated to implementing the consultants findings and results are guaranteed.
Whether you’re launching a new website or trying to improve the rankings of an existing site, its important that you find a reliable resource that can help you succeed. Define what success looks like for both you and the consultant you will be working with. By doing so, you’re creating a mutual understanding of the work that’s being done and clearly understand what it means to your business.
Michael Fleischner is an author and SEO consultant. To learn how you can , follow Michael on Twitter at @mfleischner or learn more about Michael’s program at MarketingScoop.com.
Make Sure Your SEO Consultant Can Get The Job Done
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